5 thoughts on “Why is it that people's demand for refrigerators is not so big now?”
Bessie
Intelligence, energy saving, health, and environmental protection have undoubtedly become a new trend of home appliances at the moment. Under this wave, the home appliance industry has followed the intelligent trend. However, at the moment when the industry is fiercely chasing the wave of intelligence, smart refrigerators have accidentally encountered the market "cold face". So, what is the situation? In data prediction of market research institutions, by 2020, the overall output value of smart home appliances will break 1. trillion yuan. From 2015 to 2020, smart washing machines, air conditioners and refrigerators will explode, and the market penetration rate will be from 6.6, respectively. %Increase to 45%, 6.3%to 55%, 11.1%to 38%. It can be seen that in terms of the intelligent penetration rate of white power, the refrigerator industry is the first to be the first.
The industry experts said that compared with the air conditioner and washing machine industry, the reason why the refrigerator industry has such a situation is mainly affected by the following factors. In the case of, the intelligent development of the refrigerator industry is relatively slow and the penetration rate is low. Second, it is affected by the general trend of the entire intelligent trend of the home appliance industry.
What is the reason that caused the fiery smart refrigerator to encounter the market "cold face"? In response to this, industry experts said that compared to ordinary refrigerators, smart refrigerators have great advantages in terms of user experience, refrigeration, fresh -keeping, etc. At the same time, for consumers, there are also shortcomings such as expensive, intelligent "gimmicks" and practical gaps. First of all, in terms of price, compared with ordinary refrigerators, smart refrigerators need to consume more manpower, material and materials in terms of technology or function. Therefore, the price will be better than ordinary refrigerators than ordinary refrigerators. It is more expensive, and most of the ordinary consumers are out of the door.
It, in terms of functional perspective, although the consumption structure continues to change and the consumption power continues to improve, people have put forward higher requirements for the function of home appliances, but for consumption, consumption is consumed. However, for consumption consumption For those, intelligent functional gimmicks are greater than practicality, which has caused people to have a certain gap in smart refrigerators to a certain extent. Finally, from the perspective of the entire environment of the refrigerator industry, although the development of smart refrigerators has a period of time, although the development of smart refrigerators is under the high wave of intelligence, but in terms of The market penetration rate is not high, coupled with high price and poor practicality, etc., the intelligentization of the refrigerator has encountered the "embarrassment" situation of the market. From this point of view, the intelligentization of the refrigerator needs to hit the user needs.
Yes, the demand is not so great. Because it is very convenient to buy things now, there are all supermarkets under the downstairs of fruits, vegetables, chickens, and fish eggs. This reduces the refrigerator usage rate.
Because the quality of life is improved now, and I don't like waste, so there will be no more surplus of cooking and cooking now. In order to pursue health, we now prefer to eat fresh things, so the role of the refrigerator is relatively small It's right.
Because every family now has a refrigerator. So I won't buy new refrigerators, and the refrigerator can be used for many years. So people's demand for refrigerators is reduced because it is not short of.
Because many people do n’t like to eat food at home, but go out to eat or order takeaway. The ingredients reserve at home are relatively small, and the refrigerator uses low frequency.
Intelligence, energy saving, health, and environmental protection have undoubtedly become a new trend of home appliances at the moment. Under this wave, the home appliance industry has followed the intelligent trend. However, at the moment when the industry is fiercely chasing the wave of intelligence, smart refrigerators have accidentally encountered the market "cold face". So, what is the situation?
In data prediction of market research institutions, by 2020, the overall output value of smart home appliances will break 1. trillion yuan. From 2015 to 2020, smart washing machines, air conditioners and refrigerators will explode, and the market penetration rate will be from 6.6, respectively. %Increase to 45%, 6.3%to 55%, 11.1%to 38%. It can be seen that in terms of the intelligent penetration rate of white power, the refrigerator industry is the first to be the first.
The industry experts said that compared with the air conditioner and washing machine industry, the reason why the refrigerator industry has such a situation is mainly affected by the following factors. In the case of, the intelligent development of the refrigerator industry is relatively slow and the penetration rate is low. Second, it is affected by the general trend of the entire intelligent trend of the home appliance industry.
What is the reason that caused the fiery smart refrigerator to encounter the market "cold face"?
In response to this, industry experts said that compared to ordinary refrigerators, smart refrigerators have great advantages in terms of user experience, refrigeration, fresh -keeping, etc. At the same time, for consumers, there are also shortcomings such as expensive, intelligent "gimmicks" and practical gaps.
First of all, in terms of price, compared with ordinary refrigerators, smart refrigerators need to consume more manpower, material and materials in terms of technology or function. Therefore, the price will be better than ordinary refrigerators than ordinary refrigerators. It is more expensive, and most of the ordinary consumers are out of the door.
It, in terms of functional perspective, although the consumption structure continues to change and the consumption power continues to improve, people have put forward higher requirements for the function of home appliances, but for consumption, consumption is consumed. However, for consumption consumption For those, intelligent functional gimmicks are greater than practicality, which has caused people to have a certain gap in smart refrigerators to a certain extent.
Finally, from the perspective of the entire environment of the refrigerator industry, although the development of smart refrigerators has a period of time, although the development of smart refrigerators is under the high wave of intelligence, but in terms of The market penetration rate is not high, coupled with high price and poor practicality, etc., the intelligentization of the refrigerator has encountered the "embarrassment" situation of the market. From this point of view, the intelligentization of the refrigerator needs to hit the user needs.
Yes, the demand is not so great. Because it is very convenient to buy things now, there are all supermarkets under the downstairs of fruits, vegetables, chickens, and fish eggs. This reduces the refrigerator usage rate.
Because the quality of life is improved now, and I don't like waste, so there will be no more surplus of cooking and cooking now. In order to pursue health, we now prefer to eat fresh things, so the role of the refrigerator is relatively small It's right.
Because every family now has a refrigerator. So I won't buy new refrigerators, and the refrigerator can be used for many years. So people's demand for refrigerators is reduced because it is not short of.
Because many people do n’t like to eat food at home, but go out to eat or order takeaway. The ingredients reserve at home are relatively small, and the refrigerator uses low frequency.